Hummer Owners Take The High Ground, Defend Overconsumption With Patriotism
Posted by Christopher DeMorro on 22 September, 2009
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This debate has already taken so many faces, and been argued so many times, that I cannot hope to add much more to it.
But I’ll try anyway.
A new study published by the Journal of Consumer Research has found that many Hummer owners excuse their large, oft-unnecessary H1 and H2s by crying patriotism and quoting American ideals like individualism. So are Hummer owners the morally righteous in the debate of anti-consumerism versus over-consumption?
