Hermès scarves practically sell themselves, but look what designer Tokujin Yoshioka did with intricately timed video and a hidden fan to lure fashion-conscious shoppers. His work of art lands a stunning blow in a window at the Maison Hermès store in Tokyo, on display until January 19th.

This clean, eye-catching design is the perfect way to show off the subtle wispy beauty of Hermès scarves, transcending mere apparel, and entering the realm of wearable art. Never mind wearing one of those scarves, we want this window display in our living room.

Via Designboom