A major obstacle standing in the way of many electric car start-ups is volume. Making money on cars is difficult, all the more so when you’re appealing to a niche market (for now). You’ve got to convince people to place pre-orders for cars they can’t even test drive too, not exactly an easy sell. That just means electric car dealers have to get creative.

Meyers Motors is offering a unique approach to pricing their two-seat electric car, the DUO. For every 200 pre-orders they get, they’ll knock $1,000 off of the MSRP of $29,995, all the way down to their goal of $24,995…and that is before any federal or local tax credits.

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