Interview With Jay Rogers, CEO of Local Motors
This is Part One of a three part interview with Jay Rogers, CEO of Local Motors. They recently displayed their Rally Fighter at the 2009 SEMA show and look to change the way cars are designed, and built.
Next week the Detroit Auto Show will kick off the North American International Auto Show circuit. Over 700 cars will be on display, including several concepts such as an electric Fiat 500 (which will share booth space with Maserati and Ferrari). Only a handful of these cars will make it to production as companies go back to the drawing board to come up with a “winner” they hope the public will buy.
Jay Rogers, CEO of Local Motors, is trying to change all that. Instead of designing a car he hopes people will buy, he is gathering a community of enthusiasts to design a car they want to buy. The result is the Rally Fighter, an off-road car/truck (cruck? trar?) that can get over 30 mpg with 425 ft-lbs of torque that sets a new standard for car design.
