Baby Prius to Debut Next Week in Detroit

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Teaser image of the baby Prius concept Toyota plans to introduce in Detroit next week.

At next weeks Detroit show Toyota will reportedly debut a baby Prius, a subcompact version of the Prius hybrid that comprises 75% of Toyota’s hybrid sales.

Up till now, Toyota’s additional hybrid sales have been split between an assortment of bigger and frumpier hybrids like the Highlander, or the luxury hybrids in the Lexus line. But all seven of those models together only account for the remaining 25% of sales.

So, perhaps wisely, the company is changing direction.

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