This is Part Two of a three part interview with Jay Rogers, CEO of Local Motors. They recently displayed their Rally Fighter at the 2009 SEMA show and look to change the way cars are designed, and built. Read Part One here and Part Two here.

In the previous two installments of my interview with Jay, we discussed how he turned to an entire community of car designers to decide which car to build, and how to build it. Truth be told, Jay was asking a lot from this community of car fans. They have spent countless hours designing, redesigning, and re-re-redesigning their sketches and ideas in hopes of one day seeing their cars brought to life (as well as winning a small cash prize). How could Jay repay such die-hard dedication?

The answer is pretty simple. He was going to take the typical car buying experience, and turn it on its head. Find out how after the jump.

Read more of this story »