There have been some weird news reports this week about how Apple now wants a 30 percent cut of any goods sold from within an app, or that developers have to sell their goods through iTunes with Apple taking 30 percent, and that this greed would prompt online app store developers such as Amazon/Kindle and Hulu and Netflix to nix their apps from your iPhone and iPad.

Poppycock. No, worse — tomfoolery. Insane in the membrane. Not even a bad business mind could conjure up such a absurd idea — tell your vendors they only can sell their wares in your store and to cough up 30 percent of revenue. Great idea!

Except not only are the media interpretations of Apple’s ecommerce policies ludicrous from a strictly doing-business POV, they’re probably illegal. Apple may be many things good and bad, but being bad at business is demonstrably not one of them.

So who in their right mind would believe something so patently and colossally ridiculous?
Apparently a lot of reporters in both the mainstream media and the tech media who obviously have no clue about how business works.

I’ll try to get the facts straight on this whole app contretemps — and why “the media” leapt lemming-like to such stupid conclusions — after the jump.